Using cards and end screens
Cards
Cards add additional interactivity to your videos. They appear as translucent bars of text or a circular icon with a small “i” in the middle. There are six different types of cards, namely video or playlist cards, poll cards, channel cards, fan funding, donation cards, and link cards.
You can add up to five cards to any given video.
End screens
Can be used to direct viewers to your other norway cell phone number list YouTube videos, invite them to subscribe, or promote your online campaigns (e.g. crowdfunding, website, merchandise). These appear in the last 5 to 20 seconds of your video and are available to both desktop and mobile users.
Make sure your End screens are visually appealing and will prompt viewers to take action. Google also has an informative guide on how to add End screens.
Quality and optimization
Video content is now an integral part of every online marketing campaign, considering that this medium will dominate internet traffic in 2020. Audiences are more aware than ever when visual cues are activated. Couple that with video’s inherent ability to tell stories that evoke strong emotional responses in viewers, and you have a powerful and compelling marketing tool in your hands.
Video into their marketing strategies risk losing their competitive edge as the medium grows to dominate the web. While these optimization steps will help get your content in front of your audience, know that the success of your video will also come down to quality.
Hopefully, the 6 ways to optimize YouTube videos above can help you bring customers the best videos, with large views and high ratings.