You can also use a trust badge to show that you are GDPR compliant . This is especially important for lead generation because you want your potential customers to know that you are complying with the new EU rules on data protection and use.
Hello Bar makes it easy to stay GDPR compliant. After you log in to your account and create a Hello Bar, you can click the GDPR compliance button.
Apply trust badges to your lead generation page to make it look more trustworthy
You can then configure your settings accordingly and let the world know that you protect your subscribers' personal information.
Solid copy is always an asset. When you write better copy, you will be more persuasive and endearing.
Practice copywriting every day. It doesn't have to be just your lead generation activities. Write better product truemoney database descriptions, blog articles, and landing pages. The more you practice, the better you'll get.
Establish yourself as an authority on your lead generation page
There are several ways to signal authority on lead capture pages:
Show your Twitter followers
Show your Facebook Followers
Show number of email subscribers
Provide your academic details
Please indicate the number of customers or clients you have.
Describe the extraordinary results you have achieved.
Authority signals help potential prospects feel more comfortable with you and your business.
Create an irresistible offer with an amazing magnet
Remember our earlier example about the organization guide? We used an image and a lead magnet to get visitors to sign up for our email list.
You can do the same thing by making your own lead magnet.
A lead magnet is nothing more than an incentive for people to convert. It provides something of value in exchange for your visitor's email address.
Your lead magnet can be a guide or an e-book. It can be a checklist, a calculator, a spreadsheet template, or a toolkit.
You can even use a coupon, discount code, or discounted package as a lead magnet. These are especially effective in the e-commerce market .
When your subscriber submits the form and confirms their email address , send along a lead magnet. It’s that simple. You can A/B test different magnets to see which one is most engaging for your audience.
For example, one audience may prefer a detailed educational video. Another might like a cheat sheet or swipe file. Try as many as you want so you don’t miss out on leads that could otherwise convert.