So one day Gary Halbert wrote an ad for a book. The ad appeared in a magazine and was a total flop.
Almost no orders came in.
Gary Halbert wasn't angry. Not devastated.
Yes, almost emotionlessly he shrugged his shoulders and said:
“What else do we have?”
He put it aside and moved on.
He didn't want to "improve" the ad or change the headline. The thing was dead.
It's not worth venezuela phone number list kicking a dead horse.
# Worth reading: Copywriting : The 9 Commandments to Sell More Today
The 8 out of 10 Rule of a $500 Million Company
The Boron Letters - Pure Gold for Copywriters
Gary Halbert revealed something else:
At “The Agora,” 8 out of 10 projects failed.
Who is “The Agora”?
It is virtually the largest direct marketing company in the world with annual sales of $500 million.
Agora makes a living from its advertising copy and therefore employs the best copywriters you can get for money.
And yet only 2 out of 10 ideas are real “winners”.