Dana DeTomaso, Kickpoint

[kexej28769@nongnue]

11:15am-11:45am
Improved reporting and analytics within Google tools

Covering the intersections between some of our favorite free tools—Google Data Studio, Google Analytics, and Google Tag Manager—Dana will take a deep dive on how to improve your reporting and cameroon number data , even providing downloadable Data Studio templates along the way.

11:45am-12:15pm
Local SERP Analytics: Challenges and Opportunities
Rub Becky, banana
We all know that SERPs are becoming increasingly localized. Google is trying to cater to more and more searchers’ local intent queries. Local SERPs contain a wealth of data that SEOs can use to outperform their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that can overcome those challenges.

12:20 PM to 1:50 PM
Lunch
1:50pm to 2:20pm
Keywords aren't enough: How to uncover content ideas worth pursuing.
Ross Simmonds, Foundation Marketing
Many marketers focus on keyword research when crafting their content, but it’s not enough if you want to gain a competitive edge. Ross will share a framework for coming up with content ideas that leverage specialized research around forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and the data to back it up.