Money Back Guarantee Offer Here
Sure thing. It's a rarity in life, but it becomes a reality when a company is willing to stand behind its products or services. When you offer a money-back guarantee, consumers will feel more confident about trying your product or service.
Most people don't take advantage of this protection. It takes time and effort, so they often don't initiate a return process even if they're not completely satisfied. Those who do will appreciate that your company stands by its promises.
38. Best price today only
This is the concept of urgency at its best. You are telling your consumers that the offer will expire at the end of the day . Act now before it is too late.
39. Limited availability
Limited availability is a great call to action for two reasons:
It creates urgency (yes, that again).
After all, you wouldn’t want a limited product that’s not flying off the virtual shelves. Using this CTA serves as a form lawyer database of social proof as well as an incentive for quick action .
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40. Expires tonight at midnight
This is a more specific version of the “today only” call to action. It puts a definitive end to the sale, so your consumers know the clock is ticking.
41. Act fast or you might lose it
Loss aversion is a common psychological principle. For example, in the 2016 election, many people reported voting against one candidate rather than for another. Voters didn’t want to lose something valuable, so they voted against the candidate they believed would cause said loss.
You can use this principle in marketing. Tell consumers that if they don’t act now, they could be missing out on something valuable. You can even name what they’d be missing out on in the CTA rather than using the more ambiguous “that.”