5 book recommendations for copywriting
Note: All links to Amazon are affiliate links.
If you want to improve your copywriting, then you should know the classics.
Here are a few books every copywriter must read:
1) How to Make Your Advertising Make Money - John Caples ( buy here )
copywriter John Caple's book
John Caples is the genius behind the world-famous advertising text : "They laughed when I sat at the piano..."
When he wrote this ad as a newbie, he had no idea he was making copywriting history.
To this day, his advertising brazil phone number list copy is a prime example of storytelling in marketing.
Later, John Caples became known as a "scientific" copywriter who measured everything that could be measured. Before John Caples became a copywriter, he was an engineer at the New York Telephone Company. Hence his analytical approach - even in advertising.
Tested Advertising Methods ( You can download it for free as a PDF here ).
He later published his comprehensive book:
How to make your Advertising make money ( You can buy it cheaply here ).