Best Email Campaign Management Tools for

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Certain days may have different engagement rates or ideal times for sending emails. Different audiences are likely to have different times when they are most active. Some don’t check email much at work, while others are on their email all day for work. Some won’t interact as much with your brand in the morning, but a morning reminder could spark an interest that results in an evening purchase. Test your theories with A/B testing on the timing of the email for each specific segment of your list. This means you need to create your content and design your emails in advance.

Scheduling your emails is the best way to ensure you send out azerbaijan whatsapp data emails exactly when they will be best received. List Segmentation Sending out the same messages to your entire list is bound to result in a poor fit. Email marketing is not a one-size-fits-all solution. You wouldn’t want to send your welcome email to a contact who has been a loyal customer for a long time. You wouldn’t want to push for a sale before you’ve even introduced your brand to a new lead who signed up for a value offer.

Segmenting your list means breaking the list into various groups for different marketing-relevant reasons. This helps you get the right message to the right contact at the right time. The more information you know about your contacts, the more relevant your messaging can be. Segmenting your list is one way to provide a more personalized marketing approach. Segments could include: Point in buyer’s journey Physical location Activity on website Past purchases Professional title/industry Gender Demographics Age Buyer persona Once you have email segments established, you can control which groups get which emails.