To do this, you need to know your product or service, i.e.:
What properties does it have?
What benefits does it provide to your customer?
What can it do for your customer and how can it help them meet their needs?
If you know these factors, you can capture your customer's interest with a simple snap of your fingers.
But most copywriters can’t do this because they suffer from LR syndrome…
What is that?
Here is the answer:
Copywriter Gary Bencivenga put it this way in his Marketing Bullets :
"It took me a while to belgium phone number list realize that the best copywriters are the most persistent researchers. John Caples once advised me to collect seven times more interesting information than I can possibly use."
David Ogilvy wrote in his book “Ogilvy on Advertising”:
"Do your homework. If you don't do it, your advertising will be more or less unsuccessful. I always found it tedious, but there's no getting around it."
Means for you:
Slip into the role of Sherlock Holmes and collect as much information about your customer and your offer as possible.