Link SEO results to revenue.

[kexej28769@nongnue]

I find it helpful to ask “So what?” when going through a report. The client ranks on page 1 for this list of keywords? That’s good, but why should my client care? How is it contributing to their goals? Work on answering this question before you tell your reports.


I'm going to be honest, this is a tough one.

First, there are a few layers removed from SEO conversions. When it comes to the “big three” (as I like to refer to rankings, traffic, and conversions), SEOs can:

Most directly impacting rankings
Affect organic traffic, but slightly less than bosnia and herzegovina number data rankings. For example, organic traffic can go down despite consistent rankings due to things like weather.
Organic conversions are affected, but less so than direct traffic. Everything from website design to product/service can affect this.

Second, it can be difficult to link SEO to revenue, especially on websites where the final conversion happens offline (example: lead generation). To link organic traffic to revenue, you'll want to set up goal conversions and include the value of those conversions in your analytics, but here's where it gets tricky: