Why SMS Lead Generation is Essential for B B Marketing

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According to CAN-SPAM law, all commercial emails are required to have an unsubscribe link. But some less-than-reputable senders have devised ways to hide or obscure unsubscribe links. To make sure your unsubscribe links are easy to find: Make sure the linked text says “unsubscribe.” Don’t make it hard or impossible to read the unsubscribe link by changing the link’s text color or changing it to have a tiny font size. Use a “one-click” unsubscribe link. Making people log into an account or go through lots of steps to unsubscribe is frustrating.

No one has the time. If you make it hard for people to unsubscribe, they australia whatsapp data may just mark your emails as spam because that’s the fastest way to stop the emails. Here’s an example of an unsubscribe link that requires people to log in and “adjust your email preferences.” Don’t do this. Just let people unsubscribe instantly. Wondering why are my emails going to spam? Simple things like making it hard to unsubscribe could be contributing to the problem. You’re not maintaining your list as well as you could be This is a less serious mistake than other things we’ve mentioned earlier, but if you haven’t removed inactive from your email list for a while, that could cause more of your emails to be sent to spam.

“Inactive ” would be any subscriber that hasn’t opened an email from you in a certain amount of time — say within the last six months. Some email senders feel six months is too short a timeframe, so you can use twelve months, but we recommend six months. If you use AWeber, you can find and then remove inactive easily. Or you can call, text, or email us and we’ll do it for you. If you don’t want to delete all of your unengaged right off the bat, try sending a re-engagement series to get their attention.