Reading countless pages of text can be quite boring even for avid readers. Now imagine a potential customer reading blocks of text on a busy morning or after a long, tiring day.
We know they may not succeed, which translates into higher rates of immediate abandonment.
Break up huge blocks of text by adding captivating visuals. This can grab readers' attention and encourage them to stay on your site longer.
High-quality images, infographics, and videos not only break up the monotony of text, but also engage visitors by providing visual explanation and entertainment.
But don't just use any visuals. They need to be relevant to what you're discussing and resonate with your audience.
In the example below, Salesforce uses interactive infographics to explain complex business solutions in a visually captivating way.
Salesforce Infographics
Image via Salesforce
Did you know that internal links are not only great for SEO lead generation , but they can also reduce your skype database site's bounce rate? They guide both crawlers and website visitors through your site and help them discover relevant content.
The more useful content visitors discover, the more likely they are to stay on your site longer. That’s good news for your engagement, bounce rate, and lead generation efforts .
However, too many or irrelevant links can overwhelm users and actually increase bounce rates.
So limit the number of links and only link to pages that are truly relevant to the topic of the current page. For example, a blog post about mold prevention could link to posts about mold removal and testing.
7. Use pop-ups to your advantage
Exit intent pop-ups are triggered when a user is about to leave your website. You can use them to give a final push to your visitor and encourage them to stay or take a specific action.
All you have to do is launch the popup at the right moment. Too early and you risk annoying them and increasing your bounce rate. Keep the design simple and visually appealing like this popup design from Omsom.