Rhythm in the Blood
At that time, Eugene Schwartz , one of the greatest copywriters of his generation , said :
"Write for the monkey brain."
Today it would have to be called something different.
How?
I'll tell you right away.
Be honest:
Have you read the text?
I bet:
You just scrolled down to here.
The message: without reading the text, you know that this is about the manual transmission.
The bad news:
Most people click immediately uae phone number list when they see this.
The text has no chance of surviving on the first page of Google (if it even makes it to the first page...).
What do I want to demonstrate with this?
Such building blocks are extremely unattractive to our eyes.
What we want to see in a text is this:
Much more relaxed, don't you think?
There is a reason for this:
We process over 10 million pieces of information per second - including 600,000 (!) colors - with our eyes. This works because more than 100 million photoreceptor cells convert this information into nerve impulses and transmit them to our brain.
In other words: our eyes also need a break sometimes.
And that concludes our biology excursion.