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Let’s take a look at how colors can have an impact on your marketing performance. Plus how to use color psychology for your website, landing pages, sign-up forms, and emails. video player How to use the psychology of color in marketing If you want to use color psychology in marketing, it helps to understand why it’s important. So here’s why: 87% of consumers surveyed believe color is important when buying a product. And color increases brand recognition by 80%. That makes it an incredibly important part of your brand identity.

Research also shows that there is a connection between the use of afghanistan whatsapp data color and how it affects customer perception of a brand. Think of your favorite brand for a second. What color do you associate with them? Now take a look at the color meanings chart below. Does it match up with your perception of the brand? Colors Meaning Chart for the Psychology of Color Now that you know how color affects your own perceptions of your favorite brands, it’s time to ask yourself how you can leverage this information in your marketing strategy.

Let’s take a look at each of the different colors listed above, identify why it elicits certain emotions and feelings and how you can best incorporate this knowledge into your future marketing efforts. Color Meaning of Blue The meaning of the color blue for the Psychology of Color Blue is often used to represent feelings that are cool and calm. That’s because blue has mood-boosting properties that signal the body to produce chemicals that are calming and promotes a feeling of positivity. Light blue can be a refreshing splash of color.