Working with structured data

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The total budget for the SEO strategy was not enough to create a sufficient number of links to see the effect of the link building strategy. In addition, this website already had good links that had been created completely naturally due to the authority of the brand.
At this point, we discard this strategy.


Looking at the website we saw that, even though it was poorly positioned, it actually had a good number of URLs, and although only 10% had any way of getting traffic from them, these were mostly in the first level of access to Google, which gave us some possibility.

But of course, we couldn't get the programmer to work to add the structured data by code, which is how we like to work with structured data, so we took the “ Data Marker ” option from Search Console.

The next step was to inform the client that we could only position for the concepts that were already currently on the website and not for new concepts or others that were more interesting to them, but since the client insisted that the website could not be touched, they accepted this strategy.

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The truth is that the results surprised us , because in a short time, Google malaysia phone number list began to position the website after a few hours of labeling it with the data marker.

The only problem with this Google tool is that you practically have to go URL by URL stating what the content consists of, since although it supposedly works in blocks of information, that is, the entire blog should be labeled in the same way and all the pages in the same way.

As it was not well programmed and had different HTMLs, Google was not able to resolve these groups of information, so we had to do almost everything by hand, since even those indicated in blocks were not as such.