Find out who mentions your brand

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For example, its operating system updates are hundreds of new features that you could try, but instead of talking about that in its promotions, the message is clear: iOS 9 is about helping you do more every day, to be more productive.

Apple keeps its message focused on benefits and the user at the center of everything it says.

Airing
In addition to using Newsjacking , that is, taking advantage of current events to market itself, this dark chocolate cookie evokes emotions every time it delivers a promotional message.

His secret?

They wonder what their audiences would imagine eating an Oreo and what they would be capable of.

So knowing your audience well is the basis of your product marketing, as well as producing emotions through your messages.

Eating a cookie can be anything, but eating an Oreo is an experience in itself.

Volkswagen
With Volkswagen, exclusivity is sold through customization japan phone number list and that is what customers expect when purchasing a product that can be considered valuable.

Volkswagen invites its audiences to dream about a car, allowing the customization of vehicles on its website; that is, people can design the car of their dreams, colors, seats, tires, etc.

Even if the cars that are designed are not for sale, Volkswagen sends an email to the user who designed it from the nearest dealership that has a car similar to the one the client designed.



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Conclusion
Product marketing doesn't rest after a launch: it's their job to ensure that they get good feedback from users and address their needs by perfecting what they offer.