A traditional store that decides to have an online presence may want to keep its physical location, perhaps out of nostalgia; but the reality is that maintaining those monthly expenses derived from the location will no longer be a necessity in most cases.
The change from a physical to a virtual location brings with it a threat: unlike what happens in your physical store, no one who walks past your e-commerce site will notice one of your products and go in to buy it.
In fact, no one is going to walk past your online store, of course.
Therefore, on the Internet it is essential to have visibility in order to reach users.
To achieve this you will have to implement a series of italy phone number list digital marketing actions such as:
Working on e-commerce SEO .
Have a well -worked blog .
Implement different B2B marketing strategies .
Can you touch the product?
As I was saying, most of the differences between a B2C or B2B ecommerce business and a traditional one stem from the absence of a physical store.
Without a store, the customer does not have the opportunity to see what they want to buy in front of them, to see the materials used to make it, or to see what it looks like up close.
To avoid this problem, one of the biggest challenges facing e-commerce, it is essential to have high-quality product sheets and, of course, quality, professional photographs taken with consumers in mind.
In a quality online store, product listings should be used to sell the products themselves, without intermediaries.
A salesperson will not approach the user to guide them and finish closing the sale if the user has any doubts.