Thanks to the technological advances that have emerged over time, advertising has taken a 360-degree turn, and to stay ahead, some companies prefer to invest resources in digital advertising rather than in traditional advertising.
It is now easier to advertise in the media than before; through digital advertising, you reach more people, the level of reach is greater; years ago companies had to advertise on television at high costs, and only a group of people could see the ads, and for a short time, this type of advertising is still used, but it does not have a large reach as it is through digital advertising through social media.
There are different types of digital advertising, but in this case I want to talk to you about digital advertising focused on social networks, since that is what is happening today, people spend more than 20 hours a day receiving information through social networks. On this occasion I want to talk to you about the Facebook platform.
No matter how big or small your company is, or the type of business you are in, you surely want to start advertising through social networks, so that people know your brand, the products and services you offer, and you can reach that target, and start earning income through purchases.
Digital advertising provides businesses with a number of very useful functions such as:
Advanced segmentation: When we talk about advanced segmentation kuwait telegram data we are referring to the specific audience that will receive your ad. Segmentation has a great advantage in online advertising, but you must know how to segment your campaigns according to your sales objectives and the interests of the person.
Control over the ad budget and scheduling: The interesting thing about digital advertising is that you can better control your budget, as well as the days on which you want to publish your ads, as well as make changes to your advertising if you wish, for example, cancel an ad schedule, or reactivate an ad from a past campaign, or re-segment another type of audience if you don't see results from your campaigns.
Ad tracking and performance results: With digital advertising, you can see how your ads are performing in real time. And if they're performing poorly, you can turn them off. Also, if you notice that a particular ad is performing very well, you can increase your budget to reach more people.
Facebook has a very useful tool called the “Facebook Pixel” that allows you to see which person saw your ads and what action they took. And what is the Facebook pixel? Well, it is nothing more than an invisible code that allows you to track web conversions.
What should you keep in mind when starting a digital advertising campaign?
When advertising on social media you should consider these steps. There is a sales funnel that everyone talks about, let's find out what this sales funnel consists of.