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It is about creating relationships through communication and obtaining a link through the exchange of values.


How many times have you started a conversation with an influencer in your field on social media in a natural way?

That is, you were interested in the way they promote their own content, or maybe you liked a post on Instagram and wanted to leave your opinion about it.



Was there some kind of interaction?

That's Outreach Marketing at its most basic!

Our effort to make ourselves heard within our online community and in a natural way is outreach marketing.

How many guest posts have you written?

Or rather, how many emails have you sent to write on someone else's blog?

Someone who also has a greater reputation than your company in the industry.

Outreach marketing uses our allies and digital channels to australia phone number list deliver a message to our target audience, a message that allows us to convey our values ​​and intentions and that is perceived naturally.

Search Engine Land has defined it as follows:

Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer.

— Search Engine Land

Determining factors in reach marketing
And as the previous source says, when it comes to building long-lasting and meaningful relationships, it is necessary to keep in mind two factors that influence the final result:

The audience.

The keywords.

Just like a digital marketing and SEO strategy, when we want to implement Outreach Marketing we must ensure that our efforts are directed at the right people and, as you well know, the best way to do this is by taking care of the keywords.