The Rhetorical Triangle And Impact of Your Audience

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A key aspect of rhetorical devices is called The Rhetorical Triangle. Ethos, pathos, and logos create this triangle and work together to impact your audience.

People often demonstrate the equality of each device by using an equilateral triangle as its representation. Every side of the triangle is equal, just as each of the three devices is equal in importance.

The Greek philosopher and rhetorician Aristotle taught that audience appeal japan phone number list in these three areas determines whether a speaker can effectively persuade. You can use these three distinctions in writing, public speaking, and various other forms of communication.

Used well, you can successfully communicate your message to your audience, but be careful not to use these rhetorical devices in speeches to manipulate your listeners. People know when they are being used, and rhetorical devices are intended to aid in effective communication, not enable unhealthy communication patterns.

With this in mind, let’s start with ethos, using credibility and character to appeal to your listeners, audience, or viewers.

Ethos
Ethos is a powerful way to inform your audience about who you are and why you bring specific credibility to the stage. Ethos is also a meaningful way to gain trust with your listeners. If you communicate why you are credible, they are much more likely to trust you.

Because of this, an individual often introduces the speaker before the speaker comes onstage. This introduction establishes ethos before the speech starts. Make sure to include a certain amount of ethos, depending on the need for credibility with your audience.