Why Do You Need an Email Suppression List?

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The unsubscribed protocol requires emails to provide a clear mechanism for opting out, process unsubscribe requests within 10 business days, and ensure that necessary suppression policies are for compliance purposes only.

Content Accuracy: The sender information must be accurate, the subject line must be relevant, a legitimate physical address must be included, and the message must be labelled correctly (if it contains adult content).

Sending practices compliance ensures emails include an unsubscribe option, correct headers, and content of real interest.

It promotes ethical email marketing and discourages deceptive practices. Following france phone number list these guidelines is not only required by law, but many organisations also find them valuable for improving client engagement and increasing email deliverability rates.



Maintaining an email suppression list is important for optimising email marketing efforts and ensuring compliance with regulations. Here’s why it’s important:

Better User Experience: Suppression lists help manage transactional emails efficiently by ensuring the users’ preferences are honoured, leading to better user experiences.