Content Marketing Institute's Beginner's Guide

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The platform allows you to create content for all stages of the sales funnel, meeting all the demands of an Inbound Marketing strategy. However, its resources and versatility also benefit companies that focus their communication on paid media. The characteristics of interactive content alone tend to contribute to engagement and increased page time.

Furthermore, as the materials produced in Ion are already optimized argentina whatsapp data for SEO, we can say that its pieces bring benefits in different circumstances, whether in strengthening traffic or increasing conversion rates. Furthermore, there is also the possibility of obtaining valuable information about your audience and qualifying “live” leads. As highlighted by Mary Ward, CMO at ScribbleLive, in an interview with Rock Content, interactive content is something that gets people to give feedback.

This illustrates a true process of horizontalization, as Kotler suggests in his work Marketing, in which the exchange of information in real time between producer and consumer establishes a legitimate act of co-creation. Who is Ion recommended for? In just minutes (or less), a user is able to create interactive content on the platform, either to increase the engagement of their audience, to collect marketing data or both.