How to Recover Inactive Customers: Practical Strategies for Reactivation

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Recovering inactive customers is an excellent strategy to strengthen relationships with your base and generate more revenue.

This is because these customers have already interacted with your company in the past, and a well-planned reactivation can bring significant results , at a lower cost than acquiring new customers.

In this article, we will explore practical strategies for recovering inactive customers and how Digisac solutions can help in this process, using effective communication and automation.


What are inactive customers?
Inactive customers are those who have stopped interacting with your brand after a specific period of time.

The exact definition of “inactivity” can vary, but in general, it refers brazil phone number list to customers who haven’t made a purchase, visited your website, or otherwise interacted with you in several months. Identifying this audience is the first step to reactivating them.

In this way, Digisac's Sales Funnel is a practical tool that helps identify these customers based on the stage they are at in the sales cycle, allowing companies to have clear visibility of the points where conversion has stalled.

Why do customers become inactive?
Understanding the reasons why customers become inactive is essential to planning effective reactivation. The main reasons include:

Unsatisfactory service experiences;
Lack of new or attractive offers;
Changes in customer needs or preferences;
Inefficient or generic communication.
Companies that analyze these factors and adjust their approaches are therefore able to offer more personalized service, increasing their chances of success.