Or what about Amazon's Recommendation Engine ? Thanks to the previous books that consumers have ordered online, Amazon knows exactly which books I am interested in. If I buy a book by Stephen King now, there is a good chance that I will also appreciate books by Dean Koontz. The Dutch TomTom also knows who is stuck in traffic and who is not, thanks to the real-time location data of its users.
The fact that we can predict consumer behavior thanks to the enormous amount of australia telegram data social data may be a wet dream for marketers, but since the birth of the World Wide Web we have been working on realizing that dream. In the report we look at the history of the very first web analytics tools up to the modern next generation social analytics tools that will soon be on the market. The term 'next generation social analytics' is explained by the renowned research agency Gartner as follows:
“It is becoming possible to run simulations or models to predict the future outcome, rather than to simply provide backward looking data about past interactions, and to do these predictions in real-time to support each individual business action.”
Big data: new phase in digital data journey
The new focus on big data raises more questions for many than can be answered quickly. Big data is the next phase in our transformative digital data journey, which we started a few decades ago with relational databases. From that structured world, we are now increasingly looking at unstructured and semi-structured data – other data types – and the speed of data supply and analysis has come to play an increasingly important role. We would like to take this journey with the readers of Frankwatching. We look forward to your reactions!