Risks and ways to overcome them

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GenAI's ability to imitate human dialogue and reasoning means the technology could be used by attackers to effectively carry out malicious tasks, such as cybersecurity attacks, which pose a huge risk to businesses.

According to a report by Deloitte, phishing is the most common cyberattack, with 3.4 billion spam messages sent every day. Fortunately, many of these attacks fail because recipients can spot their flaws, including poor grammar and spelling.

GenAI applications such as chatbots can create legitimate-looking malicious content on command from a simple prompt, eliminating syntax errors and making it difficult for humans to distinguish the real from the fake. In addition to text, GenAI can be used to create malicious media content, including voice and even video.

“The trend we’ve found is that the bad guys have AI, too, and in particular, they’re using AI to exploit the weakest point in most companies’ stacks: the human,” Bechtel says. “All the argentina mobile database security measures can be rendered useless if an employee voluntarily gives up a password.”

For example, deepfakes impersonating the voices of company executives can be used to attack businesses. A Deloitte report cited one case in which scammers used the technique to trick the CEO of a British energy company out of $243,000.

The world of cybersecurity is a constant game of cat and mouse, with security professionals looking for new ways to protect themselves and attackers getting smarter and finding new ways to attack. As part of this ever-evolving process, new ways to protect users from deepfakes will emerge in the near future.

But what to do until then? Expert advice: Don’t trust what you hear and see. “Whether it’s an individual wondering if an email they received is from a company, or an enterprise-wide organization investing in zero-trust cyber defense, the best advice is: Don’t trust your eyes, don’t trust your ears,” Bechtel says. “We can trust math, we trust cryptography.”