Not: What should the book be?
Many beginners define their book according to what it should BE:
a biography
a story
But much more effective is a book that is not something, but that DOES something.
The book inspires people to travel and embark on courageous adventures (biography).
The book shows freelancers how to increase their prices and attract better clients (non-fiction).
The book takes away ghana telegram screening children's fear of the dentist (story).
Do you notice the difference?
Think about it: What should my book do?
Because:
Your reader does not pay for information.
He pays for transformation.
Your reader wants to come out of the book changed.
There is nothing more unsatisfying than reading 200 pages and ending up exactly where you were before.
Your reader wants to be inspired, moved and changed.