How Tim Ferriss found the product idea for his million-selling book
How the product idea of the 4-Hour Workweek was born
If you haven't been living under a rock for the past few years, you've probably heard of this book:
It is one of the most famous business books of our time.
But do you know how Tim macedonia telegram screening Ferriss came up with this title?
Not by chance!
Quite the opposite:
He thought of various titles and then placed them as Google advertisements.
Then he observed which ad was clicked on the most.
Behind the ad there was only a landing page where interested parties could register for a waiting list.