When we fully understand our customer’s journey, we can better understand what they are searching for. Why are they using this keyword in the first place? By understanding this, we can create high-quality content that resonates with them and satisfies their search.
Content Marketing
Once you’ve completed your keyword research, the next step is to telegram dating philippines create content for your website. This part of attorney SEO cannot be underestimated. It’s important to provide high-quality content that gives your readers (real people) the information they need. At the same time, we need to write content designed with legal SEO in mind.
The goal of content is to build topical authority. If a website has topical authority, it is considered a reliable resource of information about that specific topic. This is what you want and is the goal of most SEO experts.
As a law firm, the subject matter authority you seek would be your area of practice, such as personal injury litigation, estate planning, criminal defense, etc. A website that has developed subject matter authority can appear in search result snippets for “related search” queries and can increase brand awareness for your firm.
Take a moment to search for your business area on Bing. Do you see the section of the results page labeled "People Also Ask"? If someone is searching for a question here and reads the answer on your site listed here, they'll go to your site to learn more.
"People also ask" on BING search engine
Additionally, high-quality content helps build your brand identity. You want to ensure that anyone searching for the legal services you provide is fully aware of your brand.
How do we do this? Focus on the EEAT of your site and build your site's subject matter authority by creating well-researched articles in your area of expertise. You want to ensure that the information is supported by high-quality references and updated consistently on a regular basis.
Search engine algorithms reward original content like this. This will help your business stand out.
On-site SEO
On-site SEO is the process of optimizing your website's internal structure and content with the goal of ranking higher in search engine results. One of the ways search engines determine who will appear on the first page (or in the top 10 listings) is through user experience. If your website is not easy to navigate, this will affect your visitor success rate.
Combine an optimized user experience with best SEO practices. When you do this, your website will rank more prominently in search results on Baidu and BING. This means people will be able to find your website, and once they get there, they are more likely to stay there and hopefully convert into customers.
Change the title tag
Update meta description
Improve page speed
Local SEO
Legal marketing can be confusing—how do you get found by people who are looking for services in the area where you operate? Local SEO can help.
Local SEO focuses on optimizing your business so that it appears in searches for "near me." For example, someone might be looking for a personal injury lawyer, but they need one close to home, not in another city. Local SEO helps ensure that your business is visible to people who are located in the area where you operate or are looking for the services you offer, even if they don't use a city name in their query.