High sales rates also bring some challenges during the Christmas season, such as an increased rate of returns [8]. However, a smart returns process can help you turn the cost of returns into conversions and repeat purchases. You can find out more about this in our blog post on the subject of returns and conversion optimisation.
In addition to following up on Christmas business, you can support and inspire your customers with their New Year's resolutions. In the fashion and food sectors, for example, you can focus on sportswear, sports accessories and healthy food. Apart from classic resolutions, you can also encourage your customers to adopt a more sustainable bangladesh telegram screening attitude and increased environmental awareness, for example. If you also add some tips, interesting facts or recipes, your products are sure to fly off the virtual shelves! This is the ideal way to combine content and commerce.
Conclusion
It is clear to see that throughout the year, you can find a wide range of occasions that lend themselves to launching marketing campaigns. The approach behind this is called occasion-based marketing and is highly effective. So never miss an opportunity to boost your sales with discount promotions, recommendations tailored to certain events or customised to specific customers, and special offers.
The Rule Builder and Flow Builder can also help you implement these offers in the Shopware online shop. For example, offer special customers a discount when they reach a certain purchase value or send them an offer email triggered by a specific promotion. Unleash your creativity!