Don’t miss an opportunity to collect user-generated content (UGC) from your audience. If you’re sharing content from your company’s past, ask your audience to do the same. With the correct approach, you’ll accumulate a small archive of content you can use to showcase brand love throughout the years.
Examples of brands with effective cambodia telegram screening nostalgia marketing campaigns
ColourPop
@mikaylanogueira What a THROWBACK ? @colourpopco Lizzie McGuire collection launches TODAY! #makeup #beauty #GodzillaVsKongRoar #RayBanElevatorDance ♬ original sound – Mikayla Nogueira
ColourPop recently tapped into early 2000s nostalgia with the release of its Lizzie McGuire makeup collection. With most Lizzie McGuire fans now in their late 20s or early 30s, the LA-based cosmetics brand leveraged creators on TikTok and Instagram to show that the new lip gloss, eye shadow, blush, and other featured products aren’t just for kids. As a result, the brand tapped into memories from must-see after-school TV and reminded them exactly “what dreams are made of.”
Coca-Cola
@backinmyday80 I still drink this and I’m 41 ?? #surge #90scommercial ♬ original sound – backinmyday80
Surge had a dedicated following of late-night gamers and middle-school edgelords in the 90s. And after a small (but highly vocal) group demanded a re-release on social media, the Coca-Cola brand delivered by bringing the iconic radioactive green beverage back for a victory lap.