Showcase your products
Similar to what EF Collection did above, Ring Concierge used their messaging as an opportunity to show off some of their products, but the way they did it was really clever.
They asked some rockstar women about the first piece of jewelry they bought for themselves and asked them to share the story:
Ring Concierge Womens History Month Email
One bought a band after a bad costa rica telegram screening breakup, another celebrated with a ring on a trip to India, and a third purchased a ring after quitting a job she loved for something new.
While these stories aren’t specifically about Ring Concierge products, their team used it as a chance to put together collections with similar items for their audience to shop.
Not only does this empower women to buy their own heirlooms, this kind of campaign is a super simple way to celebrate Women’s History Month and some of your best-selling products.
4. Spotlight women-owned brands
This is another great campaign you can run regardless of whether or not your business was founded by a woman or not.
The Bandier Founder started off by sharing a little bit about how the women in her life helped her get started.