Why it works
Combining the online experience with the in-person experience makes it easy for customers to choose products.
15.Benefit Cosmetics
Benefit Cosmetics brought the ‘brow bar’ experience to UK customers with a memorable omnichannel campaign.
After hosting a competition in the UK, Benefit Cosmetics travelled across the region and offered brow strips to its competition winners as part of its ‘BrowMobile.’ It also hosted a beauty drive-thru where customers could get free brow wax and product samples.
Kyra White, the company's former head of brand activation , noted malta mobile database that the campaign "showed customers that we're happy to go wherever they are. Plus, it had an Instagram feature, which is great for a brand like us that doesn't do traditional online advertising."
White isn’t exaggerating, either, as the campaign helped the company increase its market share of brow products to 60% of the UK market.
Why it works
Manufacturing products in a mobile way adds a whole new marketing channel.
16. Amazon
Omnichannel Marketing Example: Amazon"
Amazon is the king of omnichannel experiences in consumer retail. Not only does it have an app and website that automatically syncs a user’s shopping cart when they log in, but it also offers a support experience that lets customers choose whichever method they prefer.