If you give in, you might save these customers in the short term. Sure, they'll be happy at first, but what happens when a new competitor undercuts your prices and forces you away from your environmental values? Do you continue to stray from what made your brand successful in the first place?
Customers power your flywheel, but just like a car, it’s important estonia mobile database to put the right fuel into your engine. If you cater too much to the wrong segment of your target audience, your brand will suffer in the long run. Instead, listen to the feedback of your most loyal customers, as they will share a vision that aligns with your brand values.
7. Steady growth
As your company grows, it changes, too. Your customer base gets bigger, you hire more employees, and you offer more products and services that appeal to a wider audience.
This type of change can be great for your business, but it can sometimes come at the cost of losing customers. For example, let's say you initially offered a free product and you now realize that customers would be willing to pay if it was packaged with another set of products. While this change would bring in more revenue, you may end up losing customers who only wanted the free product. Now that they have to pay for it, they will switch to another company that doesn't charge them.