For B2B customers, it is particularly important to save as much time as possible when it comes to repeat orders. It is therefore essential that previous orders can be easily re-ordered or Excel lists uploaded. When reordering, the products are often no longer listed in their entirety with all the information and visuals. It is sufficient to present them in a concise list with all the item numbers as well as the most important product features. Using this listing, customers can quickly specify the quantities and add or remove products.
2. Provide easy management of responsibilities for the client's buying center
With corporate clients, there is not lithuania telegram screening just one person responsible for the purchase. Rather, there are different stakeholders who have different roles and tasks in the buying process. For example: one person could be responsible for filling the shopping cart with products, a manager could authorize this order, and invoice management would then take over accounting. Therefore, the B2B customer should be able to independently define and store release processes, hierarchies and structures for the company in their customer account. It also makes sense that the company account can be subdivided into different company divisions as well as departments.
02_Buying-Center
Fixed budgets for staff or departments also help to make the procurement process easy for the client. Limits in procurement (for example "single orders up to a maximum of 300 euros") can support the customer in transferring their own limits to your online store.
Customer-specific ranges are always important when a large product portfolio for customer groups is to be narrowed down to a partial range. They are also used when special products or product features are offered exclusively to certain customers. Thanks to the individualized partial range, both the navigation menu and the search function only show the relevant results. This helps customers find the right product more quickly.