Pros and cons of composable commerce
The pros: Composability delivers speed and flexibility. Merchants can have great ideas for personalizing their offers and optimizing their buying processes, but inflexible software often stands in their way. Creating a custom solution can take months at considerable cost — if it’s even possible.
Composable solutions can accelerate time-to-value and enable merchants to fine-tune their commerce processes and customize offers for distinct market segments, typically in a fraction of the time imposed by legacy software platforms. Because time is money, speed can be especially helpful in a market downturn.
The cons: While composable commerce is fast, it’s not necessarily a quick fix. Composability can get complex because you’re orchestrating multiple technologies from a range of vendors. Success requires smart strategy, robust software and trustworthy technology partners.
If you have a simple business with belgium telegram screening predictable products, customers and spending habits, then you may not need the speed and agility of composable commerce. Then again, if your competitors go composable and start winning over your customers, you’ll be obliged to do the same.
Want to learn more?
If you want to learn more about how to find flexibility and scale in turbulent markets, check out the ebook "Ecommerce: Thrive or Survive? A Visionary's Guide to Recession Retailing" from Klevu. Learn how key aspects such as cloud, headless, automation and an app ecosystem give retailers room to maneuver when the market throws up roadblocks.
To the ebook
You’ll hear terms like “headless commerce,” “API-first architecture” and “best-of-breed solutions” in conversations about composable commerce. Indeed, these are among the building blocks of composability.
But there’s more to this story because your customers are buying on all sorts of platforms. They’re not just coming to your web store on desktop PCs. They’re using phones, tablets and smartwatches.