Schema markup improves page display in SERPs by creating rich snippets that are displayed on title pages. Schema is different from microdata and structured data. Structured data is a method used to pair names and values to categorize search engine content. Microdata is a form of the aforementioned structured data, but this form works with HTML5. Schema.org is a collaborative effort that has predetermined definitions for microdata tags.
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Schema and Open Graph
Open Graph is a Facebook markup tool that analyzes information to determine image selection or display descriptions. Schema is more detailed than Open Graph. Although they can be used together, Open Graph is not a suitable substitute for Schema.
Key SEO Tactics: Schema Structured Data
Schema describes multiple types of data. Structured data can be marked up in a variety of ways and in multiple types. It is frequently used to provide information about the following:
Events
People or individuals
Places
Articles/Products
Companies/Organizations
There is a comprehensive list of items that can be marked up with Schema. All types of australia mobile number list free information that can be marked up with Schema have properties that can be used to provide highly descriptive article snippets. For example, an event can be categorized as a theater event or a business event. A book can be described as a creative work.
Schema-equipped search engines
Most search engines use Schema. It is recognized and maintained by Bing, Google, Yahoo, and Yandex. These search engines mark up this information to make various changes to the SERPs. It is not known if Schema has an impact on SERP rankings. It is not known for certain if markups improve rankings, but there have been indications that they affect click-through rates with rich snippets.
Schema and structured data
RDFa and JSON-LD can be used with Schema, but microformats are not supported.