Another sign of Spatial Commerce's impending impact in 2024 is its uptake by leading companies across major commercial sectors. Beyond IKEA's home and furniture market, fashion and cosmetic giants like Sephora and Yves Saint Laurent are exploring Spatial Commerce. They are enabling customers to virtually try on makeup or lipstick using web or smartphone cameras, enhancing the pre-purchase experience.
A critical driver for Spatial Commerce's adoption is its potential to address the persistent challenge of product returns in ecommerce. On average, 18% of online purchases are returned [4], with australia telegram screening rates soaring to 40% in the clothing industry [5]. These returns have a staggering economic impact, estimated at around 550 million US dollars globally. In contrast, the rate of goods returned in physical retail stores is markedly lower, ranging from 8 to 10% [6]. Consequently, merchants have a substantial inherent motivation to improve this aspect of their business.
Spatial Commerce offers a solution, as evidenced by Macy's halving its furniture returns through a 3D configurator and Warby Parker reducing eyewear returns by 35% with virtual try-ons. Converse also reported a 20% drop in returns thanks to virtual shoe trials, showcasing the technology's ability to significantly lower return rates and its transformative impact on the ecommerce landscape [7].