Tip 3 – Marketing automation as a customer retention strategy: Provide purchase incentives and increase the repurchase r

Dive into business data optimization and best practices.
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Mitu100@
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Tip 3 – Marketing automation as a customer retention strategy: Provide purchase incentives and increase the repurchase r

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Who are the people that buy from you? Creating targeted mail and marketing campaigns to encourage repeat purchasing only works if you know who your customers are. This improves your repurchase rate. And to keep the work involved to a minimum, you should send your email series automatically at the appropriate time.

To create relevant content for luxembourg telegram screening each target group, you should first categorize your customers. Shopware’s Flow Builder and Rule Builder help you do this using specific criteria, such as purchasing history, preferences, behavior, or demographic information. With these tags, you can then send emails to particular customer groups. You can create and send a regular newsletter using the newsletter module in Shopware’s administration.

Tip 4 – Reward customer loyalty with the promotions module: Set incentives and deepen customer engagement
Use the information you have about your one-time customers to send personalized emails and notifications. You can recommend articles to them or offer a discount to mark special occasions such as birthdays.

Shopware’s promotion module can help you set up discount campaigns for product groups or create promotion codes, for example. Here, too, you first specify an event that triggers customers’ eligibility for a discount, for instance when they put products in their shopping cart that qualify for a discount, or when they reach a certain goods value. You can also specify the period of time when a discount can be used, or how often customers can benefit from a discount campaign.
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