Xiaohongshu, at a glance, looks like Instagram and Pinterest but functions more like web portals (cross-functional platform), meaning that the app works as a launching point to enter the online world to do browsing, searching, socializing, and shopping indian phone number altogether. Therefore, the young Chinese go on Xiaohongshu multiple times per day whether to buy the trendiest red lipstick, check out a review of new snacks or see friend’s updated social feeds.
Here’s an idea of how Xiaohongshu users use the platform.
SOCIALIZE AND INTERACT
Nicknamed as the Chinese-version of Instagram and Pinterest, Xiaohongshu offers similar social media functions. From individuals to celebrities, one can create content and post them on its social account, and can also like, share, and pin posts. It is no exception for brands too. Verified brands can manage an official brand account to promote their brands and engage with customers. Xiaohongshu is also a popular and effective place for influencer marketing in China.
Socializing and interacting on Xiaohongshu