We Took Huge Inspiration From The Remarkable Media Strategy thailand whatsapp number Work Of Pwc’s Deborah Bothun And John Sviokla At The Overall Structure Of Owned Media, We Looked At Four Internal Business Models For Content Marketing Against Two Scales. The Critical Conclusion? No Model Is Better Than Another (Though Perhaps There Is A Maturity Curve To Be Seen).rather, The Insight Is This: Businesses Integrating Content Marketing More Deeply In Their Strategy Have Clarity Around How They Are Balancing And Prioritizing The Models They Are Installing.
Each Model Has A Different Investment Strategy, Optimal Team Structure, Discrete Measurement Goals, And Road Map. Thus, Communicating Which Model You Pursue Helps Deliver A Clearer Content Strategy.but, Ok, Won’t We Figure That Out As We Go? Perhaps You Should Ask: Why Should We Care? You Might Say To Yourself, “we’ve Got So Many Demands And So Much Content To Produce, Why Take The Time To Plan? Let’s Just Get To It!”image Sourcewell, As It Turns Out, Steven Sinofsky Has The Answer. Steven Is A Product Marketing Guru And Former President Of The Windows Division At Microsoft.