You might think that video marketing only suits social media platforms focused on video content, such as YouTube. However, people are familiar with consuming video content across their social media accounts.
Consider creating different edits of videos that are designed for specific platforms. Longer cuts may be suited for YouTube, for instance, while shorter and snappy edits can be used on your Instagram account or when advertising on TikTok.
If your D2C business is aimed at belize telegram screening business users, you can even benefit from publishing your video content on LinkedIn.
Think about what makes your brand unique
One of the biggest advantages of video marketing is how you can build genuine connections with customers. Behind-the-scenes videos can be a great way to show what makes your company different from others.
For instance, a business providing an enterprise video conferencing solution might produce a video showing a development meeting and how their software is produced. This can give viewers a sense of your company’s personality, and you’ll stand out compared to other businesses.