Launch Your Campaign
Once all your creative and paperwork is in order, you’re ready to launch your campaign. This can take mere minutes, as with small ad campaigns on social media, or days to weeks, as is common with out-of-home advertising.
Once campaigns go live, the media germany telegram screening team’s job is not done. It’s important to regularly measure the performance of campaigns and optimize them when and where possible to keep up with changing conditions, or in response to insights.
Many digital ads can be changed quickly and easily, with updates taking effect within hours if not minutes. Historically, the insights necessary to make these in-flight optimizations haven’t been available for television advertising. Brands would launch a two-month ad campaign and have to wait until it was finished to have any real insights into its performance.
At Tinuiti, our robust measurement capabilities unlock and enable in-flight optimizations that can be quickly implemented, even in traditionally inflexible channels like linear TV.
Review & Analyze the Campaign’s Final Spend
Once the campaign is over, conduct a debriefing. Analyze how much you spent and what results were driven by that spend. Ask the team whether something could have been done differently and better and what lessons were learned.