The ADL matrix focuses on the maturity and growth prospects of the sector, allowing for an assessment of market attractiveness and surplus generation capacity.
On the other hand, the BCG matrix focuses on the analysis of market share and growth, classifying products or business units based on their position relative to competitors. Although both tools are useful, they differ in scope and purpose, which makes their use complementary in a comprehensive strategic analysis of a company.
The ADL matrix is an important tool for strategic analysis
It allows companies to assess their growth prospects, taking into account both market uptake and the phase of the product life cycle. It should also be noted that this is only one of the tools available in business portfolio analysis, and its use can be complemented with other methods, such as the BCG matrix, to comprehensively assess a company's strategy.