Is it worth creating a separate position for a social media manager? 3,000 euros gross per month is an investment that every company has to think carefully about. However, a successful social media campaign has many effects from which the company benefits.
In addition to the increased reach, feedback opportunities are optimized, customer preferences are collected, costs are saved, and brand building and market research are carried out. The social media channel also improves customer relationships and company communication through direct contact and interactive dialogue. It also opens up access to new customer groups. To manage all of this, you need a professionally trained employee.
ROI – Return on Investment – put to the test
With the help of ROI, you can measure the south africa whatsapp data return on activities in a company. The profit and the capital invested are compared. How expensive and worthwhile a social media campaign is depends on its size and reach, but also on expectations and objectives. In addition, social media campaigns are indirect investments.
Companies generally benefit from improved customer relationships and increased brand awareness.
Conclusion
You can also outsource social media and hand the work over to an experienced agency. This reduces labor costs because you don't have to hire additional specialists. In addition, agencies are always up to date in this area.
However, you should only make this decision after careful consideration. Before you do so, always answer the question of what importance social media should have in the company and what expectations are attached to it.
To test the ROI for the first time, we recommend outsourcing your social media campaign. Agencies, for example, can be used immediately. They are also more cost-effective and more effective at this point. We specialize in this. Talk to us.