But will you pass the next?

[rifat28dddd]

Social selling is about relationship development with laser-targeted prospects with whom you consistently engage on social media. You can’t send spammy InMail messages, fail on the follow-up, and expect this to work.

You’ll need time to find the right people, intentionally build trusting relationships, and persist until they convert.

Evaluate your team or company size, sales outreach priorities, and time availability. Is this a viable opportunity? If not, save your energy.

You’re Selling B2B Products or Services
LinkedIn is a business platform designed for business networks and brands. This means end-user consumers won’t (likely) be shopping in this corner of the internet.

Consider your own experience. When you are in the market for ecuador telegram data a new personal laptop or pool float, do you do your research on LinkedIn? Probably not. (Though we won’t judge if you do.)

Your target audience should be professionals at other businesses for effective LinkedIn outreach. After all, four out of five LinkedIn members drive business decisions.

This is an easy-to-determine elimination point. Is your ideal customer another business? Yes? You’ve passed this checkpoint.


Your Target Audience is Active on LinkedIn
So, as long as you’re selling B2B, you’ll be okay using LinkedIn, right? Wrong.