Have you done everything you can to increase the number of visitors to your website, but your efforts are not yielding results? In order to get more visitors, some companies end up trying to use very complex tactics and end up leaving the basics aside. That is exactly the problem, the basics are the most important, and the Inbound Marketing techniques combined with those below will give you a significant increase in visits.
Define your target audience
Before making any changes or writing articles, defining who you are iran phone number data going to sell your products to is the most important part. Once you have defined your persona , you can optimize your website for them (that's right, websites are made for people, not for Google!), with the basic features that people look for in websites in your niche.
Define Persona for Inbound Marketing
Also define the social networks that we will use to attract your future Leads to your website . This will be a determining factor, since each social network has a different way of writing and attracting people's attention.
Put a blog on your website. This is where we will start publishing our articles; it is the gateway for users to enter your company. The heart of Inbound Marketing is generating qualified leads, and it is through the articles on the blog that we will be able to attract them.
Keyword Research
The second step is to find out how this persona uses searches to reach your website. By studying them, you can find out how people use search engines and what keywords are most used by these users to reach companies like yours. Focus on their problems and needs to create your group of long-tail keywords, which will help you get quick results.
search keyword inbound marketing
Long-tail keywords are less competitive and easier to rank on Google, so it is ideal to always post very specific articles, linked to your main keyword and your target audience.
Create quality content for your Inbound Marketing
Posting quality content on a continuous basis is super important, as your audience will create a “publishing routine” on the days you publish and will return to your website to read your content.
Search engines also look for this publishing consistency, so if you publish once a week, search engine robots will eventually visit you once a week, which greatly helps in terms of optimization.
The ideal time to create content is to post at least twice a week, but if you are unable to create this content, conta