The identified sites can be divided into 4 types

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Stable. They are constantly visible in the search results. They can move up or down within 1-2 positions. Most often, these sites are old, already trusted by search engines, and they are constantly being worked on to keep them afloat.

Growing. They have good behavioral factors (PF), structure, design and internal optimization.

Slowly growing. These web resources gradually increase their positions: from 50 to 45, from 45 to 35, and so on, until they reach the TOP-10.

Falling. They fall in search results every professors edu email addresses month. The reason may be their age: from the optimization point of view, they are outdated with their design (a la 90s), incorrect structure, poor usability, "foot wraps", etc.

Keep in mind that when interacting with search engines, you will come across sites that suddenly jump to the top positions, despite the fact that they were not noticed anywhere for several previous months.

What is characteristic is that these resources have a good structure, usability and internal optimization are also all right, but behavioral factors are absent. As soon as the search engine studies the actions of users on such sites, their rating in the search results will drop sharply and they will return to where no search engine user has ever seen them.

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Who can really be considered a competitor? First of all, growing and slowly growing sites. They are the ones to pay attention to: you will be fighting for the lead in the search results with them.

How to Do SEO Competitor Analysis: Step-by-Step Instructions

We make a list of competitors
The main competitors will be sites that are promoted using the same keywords as you, and that are competing with your web resource for the top lines in natural search results.

Competitors who rank well for the same keywords as you can be found automatically using the Netpeak Checker program:

open the program, launch the built-in tool "PS Parser";

on the “Requests” tab (on the left) we enter the keywords by which we promote our site;

go to the "Settings" tab, select the search engines whose results need to be parsed; if you need more detailed settings for regional results, go to the block with additional settings, open the "Search engines" section;

we set the number of results (optimal indicators are no more than 30), and start the analysis by pressing the “Start” button;

we wait until the parsing is finished, we receive a list of sites promoted by the specified keywords, we analyze their current position;

click “Export”, download the scan results (we get a list of competitors in the form of a table).