Content: Unusual Ways To

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Fact, They Think It’s A Sign Of Pristine Hygiene. So, When They Encounter A Headline That Hints At The Opposite, They’re Hooked. Why? Because It Challenged Their Expectations. Now They Must Investigate.showersafe Immediately Lists All Five Of The “hidden Dangers.” It Then Offers Proof Of The “danger” By Referencing Chlorine Tests And Citing Harvard Research. The Effect? Credibility. The Unexpected, Now Believable.how To Do Ittake An Unexpected Angle On A Popular Topic. And, If You Make Surprising Assertions, Back Them Up With Proof.

For Example, If You’re In The Health Niche, Write An Article About denmark phone number How Dark Chocolate With Almonds Reduces The Risk Of Heart Disease. Here’s A Work-in-progress Headline: “did You Know That Your Heart Loves Dark Chocolate With Almonds?”handpicked Related Increase Your Audience Response Mistakes You May Be Making In Your Content Developmentare You Guilty Of The One Thing That Kills Content Marketing? Practice Concreteness And Reject Abstractionon A Flat Surface, The Quickest Route Between Points A And B Is A Straight Line.



This Rule Also Applies To Your Content.when Your Delivery Is Concrete, You Provide A Straight Line For Your Reader To Travel. If Your Delivery Is Abstract, You Provide A Squiggly Line That Confuses Your Readers. And, Once Confused, They Flee.thus, Abstraction Is The Enemy Of Stickiness.i’ll Let The Heath Brothers Elaborate:abstraction Makes It Harder To Understand An Idea And To Remember It. It Also Makes It Harder To Coordinate Our Activities With Others, Who May Interpret The Abstraction In Very Different Ways.