A great way to get leads is to include lead capture pages in your videos. As your target customers watch your videos, they can sign up for your email list.
You can use the information to send potential customers personalized videos via email to capture their attention, build trust, and convert leads into customers .
For example, Wistia analyzed over 15,000 videos that placed lead capture pages in the first 10-20% of their videos and came up with these results.
Lead Capture Page
Source: Wistia
This shows that if lead capture pages are strategically placed within video content, and especially at the beginning of videos, they can capture insights about potential customers. With this information, the sales team can further nurture leads, build trust, and increase engagement and conversion.
Short and funny videos
Target audiences engage more with short, fun videos that show target namibia whatsapp number database customers ways to solve their pain points. For example, when creating your explainer video content , offer practical, easy-to-use strategies for customers and show them how your product or service solves their problems.
The value you offer to potential customers can help build trust in your brand, increase their understanding of your products or services, and convert them into customers. Target readers are less likely to watch long videos. It's essential to show your target audience the value of your videos within the first few minutes of watching your video content.
To make videos more fun and interactive, host livestreams and webinar sessions. For example, a CMI study shows that webinars were one of the 47 types of video content that performed best.