Bring Your Customers into the Spotlight

[rifat28dddd]

My point is 100 percent use customer feedback to improve your sales process. Just make sure the feedback comes from people who use your product!

B2B customers don't just want to write companies a check.

Research by Harvard Business Review suggests they want to buy from companies that offer solutions to a problem. They also react positively to organizations that reach out to see what they can do to help and respond to any questions with knowledge.

A customer-centric approach thrives when you put customers into the spotlight:

Talk about your customers—constantly. Did you have ecuador telegram data a sales call this week where a prospect pulled the plug? Or gave you useful feedback? These experiences (although tough) give you real insight into the problems your customers face and how your product can (and can't) help them. Putting customers in the spotlight like this helps the rest of the team learn who the best fit for your product is and where it may fall short.
Send value-packed goodies. I like sending value-packed materials (like eBooks or blog posts) to prospects to build trust during sales. However, 65 percent of sales reps say they can't find content to send to prospects, so make sure your eBooks and case studies are kept where everyone can see them.
Putting customers into the spotlight is also a great way to spot if a prospect isn't a great fit. Let me explain

Example: Cut Bad Leads Loose and Focus on Promising Prospects
During the first call, sales reps can figure out how helpful their solution is for a customer. If the product isn't a great fit, consider whether pursuing the lead is the right choice for your quota and the customer.