high-quality, unique, truly useful content is required, and this requires money;
an incorrectly chosen blog will not produce results;
Few people will publish an article for free, often it is expensive.
If you have decided to do guest blogging for link building purposes, you have probably already thought about where to find opportunities to publish content. You have two options. The first is to publish posts for free on sites like Medium or Spark. However, you will quickly get lost among the many other authors there. The other way is to find online magazines and blogs that are similar in topic to your project. Of course, popular magazines will not publish your outlook email list materials for free. But they will provide you with powerful support.
Another point - when publishing on third-party sites, do not forget to ask partners to leave the ability to track the link. If it is not there, then you simply will not be able to do link building and evaluate its effectiveness.
This trick will help you get traffic and increase your authority. The idea is to create content that will feed the ego of your target. In return, you will receive a backlink. The main goal here is to get the target user to share your article or site and increase your link mass with new backlinks. Examples of this technique:
Mention
Mention or quote influencers in your post. This way, you will attract their attention and get a chance to respond. The main thing is not to forget to notify the target user about the mention.
Collecting opinions
Ask important people what they think about a particular topic. As a result, you will have excellent informative material that will please both search engines and users.
Link building using crowd marketing technology
Far from new, but still an effective approach. Crowd marketing is called working with reviews. You can leave backlinks to your resource in any comments. It is important that the comments are on a forum or blog of a suitable topic and do not look like obvious advertising. Thank the author for his material and mention your project. Or simply recommend the promoted site to readers.
Link building with the help of reviews has long proven its effectiveness. In this case, the main thing is not to be impudent and to act wisely.